Reading Your Mailing’s Response - Marketing and Communications

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Reading Your Mailing’s Response

In this video, we’ll walk you through the response metrics for a real mailing we sent to customers. Math not your strong suit? No worries. We’ll explain what the numbers mean and why they matter.

Emma 101
Logging Into Emma
Importing Your List
Building Your Layout
Adding and Formatting Text
Making Design Changes
Sending Your Mailing
Reading Your Mailing’s Response
Pausing a Mailing