Voice and Tone

It’s not just about what you say, it’s about how you say it. And when it comes to voice and tone, the who often determines the how. As we shape our messages to embody Valpo’s unique personality, we allow our words to reflect our inquisitive, ethical, humble, compassionate, faithful, and active qualities, humanizing our brand and creating stronger, more lasting emotional resonance. 

Learn more about our voice and tone – like our brand narrative, headline construction, and best practices – in section 2 of our brand guidelines.