Visual Identity

Our visual identity refers to the collection of visual elements that represent and differentiate Valpo as a brand. In many ways, design serves as our silent brand ambassador, reinforcing our core values and brand promise through visual mediums. As we establish a clear, bright, and consistent visual identity, we build a belief in Valpo’s promise that the light from God that shines through us all is true and for everyone.

From the dynamic gradients that embody the true nuance of our radiance with iridescent colors signifying our interdisciplinary pursuits and collective call, to the circular stained-glass graphic succinctly representing our story in a single visual, to the radiating graphic that anchors our pieces and represents our outward impact on the world, each of our graphic elements serves a unique purpose and leaves a lasting impression, much like every member of our Valpo community.

To see examples of our visual identity, please refer to section 7 of our brand guidelines, giving an overview of our graphic elements like gradients, stained glass graphics and bars, and radiating lines.