Message Map

To communicate effectively, we organize our key messages into a hierarchy, helping to ensure we’re telling the brand story in a clear and concise way. Grounded in Valpo’s core value proposition, each point further proves and elaborates on what makes our university significant and distinct, while helping us decide what ideas to prioritize and when.

Use the message map to plot out your writing – whether that be for a brochure, flyer, social media post, or email. Focus on telling the reader about the benefits , why they should care, and how what you’re talking about can apply to their lives.