Marketing Plan

The marketing department is excited to begin a new academic year. We partner with admission and financial aid, undergraduate and graduate academic programs, advancement and the career and alumni network, athletics, and other departments and individuals across campus for design, copywriting, digital marketing, photo/video, branding, and other marketing needs. This may include strategic marketing planning, paid advertising, social media, print and web publications, writing and editing, or event promotion.

This plan lays out a series of objectives for the 2024–2025 academic year for the Office of University Marketing in addition to long-term branding goals.

This plan includes tactical execution examples designed to increase applications and enrollments from historically marginalized populations, increase tuition revenue by more clearly demonstrating the value of a Valpo education, and improve brand perception and awareness through distinct messaging and a targeted approach.

By outlining our priorities and initiatives for the academic year, we aim to increase collaboration among campus units, align brand messaging across constituents, and leverage resources and expertise to work more efficiently and effectively.