Brand Strategy
Without a beacon, it can be challenging work to uncover Valpo’s true essence. So that’s what our strategy is: a light that illuminates our mission and core values, so that we know how to express them to a variety of audiences. In a crowded marketplace clamoring for attention, it’s more important than ever that we know how to tell our story well. And that story starts here – with you.
The strategy is:
- A hierarchy of critical ideas and concepts
- A set of frameworks for creating alignment
- A blueprint
The strategy is not:
- An outward expression of a campaign, like a tagline or slogan
- Meant to communicate everything that we are and do
- Static and finished
Read more about our brand strategy – including Valpo’s audiences, essence, positioning, messaging, and personality – in section 1 of our brand guidelines.