Color Palettes

Valparaiso University in Color

Valparaiso University continues to lead with our heritage brown and gold colors, with secondary color options available to be used as accents. A complete institutional color palette, including primary and secondary colors, supports Valparaiso University’s visual identity. Colors are one of the strongest ties to memory, and the consistent application of our primary and secondary colors is critical. Repetitive use of this palette will build recognition and distinguish Valpo from its competition.

Institutional Color Palette

Primary Colors

Color	HEX	RGB	CMYK	PMS
Yellow	FFE300	255 227 0	0 7 100 0	107 C
Gold	F5B80A	245 184 10	0 22 100 0	1235 C
Brown	5C3000	92 48 0	0 68 100 67	1535 C
Dark Brown	331A00	51 26 0	33 66 76 68	476 C
White	FFFFFF	255 255 255	0 0 0 0

Secondary Colors

Color	HEX	RGB	CMYK	PMS
Light Blue	6BC9C9	107 201 201	54 0 24 0	319 C
Teal	006354	0 99 84	100 0 49 0	3282 C
Orange	C76917	199 105 23	0 59 100 2	716 C
Magenta	A80087	168 0 135	25 92 0 0	247 C
Light Gray	DAD9D6	218 217 214	13 10 12 0	Cool Gray 1 C 50% tint
Black	000000	0 0 0	60 40 40 100	Process Black C

Prestige Color Palette

For more formal pieces intended for more prestigious audiences, our prestige color palette adds a glimmer of formality and esteem.

Color	HEX	RGB	CMYK	PMS
Brown Metallic	492300	73 35 0	15 60 92 80	8583 C METALLIC
Gold Metallic	A3832E	163 131 46	34 43 100 10	8641 C METALLIC
Light Blue	6BC9C9	107 201 201	54 0 24 0	319 C
Teal	006354	0 99 84	100 0 49 0	3282 C

For sample color combinations or digital color matrix, please see our brand guidelines.