Color Palettes

Valpo, as we know it, is bold and distinctive – with purposeful color palettes to match. Leading with Valpo’s heritage brown and gold, our palettes are designed to deepen content layouts and maximize readability. We’ve established a modern look that draws directly from our roots resonating with all – from prospective Beacons to alumni to supporters from all over. 

Colors are one of the strongest ties to memory, and the consistent application of our primary and secondary colors is critical. We lead with our primary colors, and primary colors should always be present if using secondary colors. Our secondary colors are just that – secondary. Magenta brochures or light blue shirts are not on brand. 

Institutional Color Palette

Primary Colors

Color	HEX	RGB	CMYK	PMS
Yellow	FFE300	255 227 0	0 7 100 0	107 C
Gold	F5B80A	245 184 10	0 22 100 0	1235 C
Brown	5C3000	92 48 0	0 68 100 67	1535 C
Dark Brown	331A00	51 26 0	33 66 76 68	476 C
White	FFFFFF	255 255 255	0 0 0 0

Secondary Colors

Color	HEX	RGB	CMYK	PMS
Light Blue	6BC9C9	107 201 201	54 0 24 0	319 C
Teal	006354	0 99 84	100 0 49 0	3282 C
Orange	C76917	199 105 23	0 59 100 2	716 C
Magenta	A80087	168 0 135	25 92 0 0	247 C
Light Gray	DAD9D6	218 217 214	13 10 12 0	Cool Gray 1 C 50% tint
Black	000000	0 0 0	60 40 40 100	Process Black C

For more formal pieces intended for more prestigious audiences, our prestige color palette adds a glimmer of formality and esteem. The primary color palette will be used the vast majority of the time, allowing truly prestige projects to shine with more elegance.

Prestige Color Palette

Color	HEX	RGB	CMYK	PMS
Brown Metallic	492300	73 35 0	15 60 92 80	8583 C METALLIC
Gold Metallic	A3832E	163 131 46	34 43 100 10	8641 C METALLIC
Light Blue	6BC9C9	107 201 201	54 0 24 0	319 C
Teal	006354	0 99 84	100 0 49 0	3282 C

Find more about our color palettes – color codes, primary and secondary color usage, sample combinations, and an accessibility matrix – in section 5 of our brand guidelines.