FAQ

The marketing team would be happy to create a brand new co-branded logo for your department! Please contact brand.manager@valpo.edu to request a co-branded logo.

To download Valpo’s brand fonts, visit Valpo’s data asset management (DAM), Lytho, or valpo.edu/marcom.

To install brand fonts on a Mac computer, save the .OTF or .TTF font files to your computer. These can be found on Valpo’s data asset management (DAM), Lytho, or at valpo.edu/marcom. Unzip the downloaded font by double-clicking the zipped file. Open the Applications folder and open the Font Book application. Either drag the .OTF or .TTF files to the Font Book application, or click File > Add Fonts to Current User… and select the .OTF or .TTF files.You may need to restart the application in which you want to use the font, if it is already open.

To install brand fonts on a PC, save the .OTF or .TTF font files to your computer. These can be found on Valpo’s data asset management (DAM), Lytho, or at valpo.edu/marcom. Unzip the downloaded font by double-clicking the zipped file. After it has been unzipped, open the folder with the font files. Right click on the .OTF or .TTF font file and select Install. You may need to restart the application in which you want to use the font, if it is already open.

Whenever possible, Valpo’s brand fonts should be used on any externally facing marketing materials. They can be used on the Word suite (Word, Excel, PowerPoint, etc.), the Adobe Suite (some are Adobe fonts and can be toggled on in the Creative Cloud application), and Canva (through the Valpo brand kit). We have purchased commercial licenses for our brand fonts or they are open source, meaning anybody at Valpo can use them. To download the fonts, visit Valpo’s data asset management (DAM), Lytho, or at valpo.edu/marcom.

When brand fonts are not available, like in the Google ecosystem, please use Verdana to replace a sans serif font (DM Sans or Sweet Sans Pro) and Libre Baskerville to replace the serif font (Span).

Unfortunately, the Google ecosystem does not support all of our brand fonts. In place of our brand fonts, please use the following default fonts on Google Docs, Presentations, Sheets, etc.:

Span = Libre Baskerville
SWEET SANS PRO = Verdana, bold, in all capitals

DM Sans is a Google Font and can be added to your library by going to “More fonts” in a Google Doc, Presentation, Sheets, etc, searching for DM Sans in the search bar, and clicking on the result.

The Sharpie font is mainly used for athletics marketing materials, but it is a great option for more informal marketing pieces, too. The Sharpie font may be used on an invitation for high schoolers, an event flyer, or an athletics poster. The Sharpie font typically should not be used on more formal items like a letter from the President or an appeal from advancement.

We proudly reign as the brown and gold and those colors should be leading our designs. If a design calls for a flood of color, we encourage you to use brown and gold with touches of secondary colors to accent our heritage color palette.

Smooth gradients, symmetrical and asymmetrical radiating lines, and stained glass elements are beautiful visual elements that help us tie our brand together. Please reach out to brand.manager@valpo.edu for working files, or feel free to play with the elements based on our visual language spectrum found in the brand guidelines.

We would be happy to add you to the Valparaiso University team to access the Canva brand kit for all of your design projects. Email brand.manager@valpo.edu for access.

We are so excited you are interested in learning more about Valpo’s brand. Please contact Nicki Kollar, director of marketing and brand management, to learn more. She can be reached by email at nicki.kollar@valpo.edu or brand.manager@valpo.edu.

We encourage all our campus partners and all of their vendors to use the new branding! Feel free to explore and share our brand guidelines and assets, found on Valpo’s data asset management (DAM), Lytho, or at valpo.edu/marcom.

Over the next year, the marketing team will work diligently to update key marketing materials across campus, with a goal of being fully integrated into the new brand by fall 2025.