The Valpo Brand

A brand is much more than a logo or colors – it is a set of feelings, associations, and ideas people have when they think of a business or organization. A brand distinguishes an organization from its competitors. Think of how McDonalds makes you feel compared to Subway. Does one evoke a sense of health, the other a sense of nostalgia? Starbucks may feel elegant and mature with dark designs, while Dunkin seems fun and vibrant with bright pink and orange leading their graphics. All of these factors culminate in how a brand is recognized. 

At Valpo, we learn to cast our light on the world. We lead our communities in service of others, and we find our inner joy in reaching out. Our brand platform is designed to share that story, to show how being anchored in those feelings, associations, and ideas allows us to shine brightly – for all.