Marketing and Communications
Valparaiso University’s Offices of University Marketing and University Communications help the institution communicate with one voice to clearly reflect the Valpo brand.
We partner with admission and financial aid, undergraduate and graduate academic programs, advancement and alumni engagement, Valpo Athletics, and other departments and individuals across campus for design, web, photo/video, editorial, and marketing needs. This may include strategic marketing planning, paid advertising, social media, media relations, print and web publications, writing and editing, event promotion, internal communications, or crisis communication strategy.
Our in-house, award-winning team of professionals includes marketing strategy specialists, copywriters, editors, web and print designers, photographers and videographers, and communications professionals.
Through close collaboration with campus constituents, we seek to enhance the reputation and recognition of Valpo and broaden the public’s awareness and understanding of the University’s mission, its people, and its impact in the world.
Spring 2024 Brand Training Office Hours
Kretzmann Hall, Room 103C, or via Google Chat (nicki.kollar@valpo.edu)
3–4 p.m. First and third Monday of each month
3–4 p.m. Second and fourth Tuesday of each month
Our Brand
A brand is much more than a logo or colors – it is a set of feelings, associations, and ideas people have when they think of a business or organization. A brand distinguishes an organization from its competitors. Think of how McDonalds makes you feel compared to Subway. Does one evoke a sense of health, the other a sense of nostalgia? Starbucks may feel elegant and mature with dark designs, while Dunkin seems fun and vibrant with bright pink and orange leading their graphics. All of these factors culminate in how a brand is recognized.
Brand Tool Kit
We understand that to empower our campus partners and vendors to be the best possible brand ambassadors for Valpo, you need the proper tools.
Resources
Valpo’s brand resources aim to provide additional assistance when looking for Valpo assets, working on the Valpo website, or utilizing University-sponsored social media channels.
Photo & Video
Photos capture the essence of Valpo’s stories, highlighting collaboration, exploration, celebration, and the uniqueness of the place we call home. Whether we’re shining a spotlight on our Beacons or highlighting the Chapel of the Resurrection and other campus landmarks, the best photos are authentic, candid, natural, and keep the essentials in frame.
Whether you are printing hundreds of letterheads for your college, a few invitations for an upcoming event, thousands of postcards for an important mailing, or pens for a giveaway, you have printing options.
Brand Support
Are you feeling inspired to radiate but aren’t sure where to start? Whether you’re looking for a deep dive into our new color palettes, additional brand training to write stories full of light, or help creating marketing materials within this shiny new creative platform, the Valparaiso University marketing team would love to help you spread your light.
Marketing Request
- Design services (brochures, flyers, posters, and more)
- Photos (event, group, scene, portrait session, headshot)
- Video production (program, event-based, news related)
- Web (website access, Emma access, web page creation, and more)
- Templates (digital or print)