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Marketing and Communications

Valparaiso University’s Office of Marketing and Communications helps the institution communicate with one voice to clearly reflect the Valpo brand.

Unified Marketing and Communications Through Valpo’s Brand

The MarCom team partner with admission and financial aid, undergraduate and graduate academic programs, advancement and alumni engagement, Valpo Athletics, and other departments and individuals across campus for design, web, photo/video, editorial, digital marketing, and communications needs. This may include strategic marketing planning, paid advertising, social media, media relations, print and web publications, writing and editing, event promotion, internal communications, or crisis communication strategy.

Our in-house, award-winning team of professionals includes marketing strategy specialists, copywriters, editors, web and print designers, photographers and videographers, and communications professionals.

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Marketing and Communications

Through close collaboration with campus partners, we seek to enhance the reputation and recognition of Valpo and broaden the public’s awareness and understanding of the University’s mission, its people, and its impact in the world.

Marketing and Communications

Contact Information

Eric Matányi
Associate Vice President of Marketing & Communications

Heather Bricker
Director of Web Services
– Web content strategy and site architecture
– Long-term web projects and cross-campus collaboration

Michael Fenton, M.A.
Director of University Communications
– Press releases and general media outreach
– Internal faculty, staff, student communications
– Campus Chronicle

Nicki Kollar ’18, ’26 MBA
Director of Digital & Integrated Marketing
– External brand management of licensed promotional vendors
– Digital marketing leadership across web, social, email, and content channels

Abbey Houx ’11 Bodine ’17 M.S.
Director of Creative Services
– Lead creative direction for all internally created tactics
– Brand strategy, messaging, and visual identity stewardship

Cortney Carey ’18 McDonald ’26 MBA
Director of Academic & Admission Marketing
– Marketing strategy and support for academic programs and admission initiatives
– Academic campaign planning and admission content development

James Richards
Director of Photography & Videography
– Campus photography, videography, and visual storytelling
– Capturing, editing, and delivery of high-quality multimedia assets

Cassie Spier ’17 M.A.
Executive Director of Communications & University Events
– Communication department oversight
– Communications strategy and public relations
– Signature events

2026 – 2027
Brand Office Hours

3–4 p.m. | First and third Tuesday of each month

Harre Union LL60AK, or via Google Chat

abbey.bodine@valpo.edu

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