Sports Management
Strength in our core curriculum, combined with the flexibility of our concentrations, gives your career the endurance to go far.
97.06% placement rate from 2018-2020
What is Sports Management?
The study of sports management gives students a theoretical background of the business of sport as well as practical application opportunities to prepare them for a career in the ever-growing sport industry. Students will gain extensive knowledge in financial trends, facility and event management, and ethical decision making that they can use in professional sports, intercollegiate athletics, or youth and community recreation.
All College of Business majors begin with two core groups of courses:
- The General Education Core (56 credits)
- The Business Core (38 credits)
Sports Management Degree Plan
The undergraduate sports management program incorporates the areas of physical education, business, and communications into its discipline. It also requires students to pursue a relevant minor — business administration.
The degree program prepares students for careers in professional sports, college athletics, amateur sports, youth sports, or corporate positions with a sport-related component.
The undergraduate sports management program incorporates the areas of physical education, business, and communications into its discipline. It also requires students to pursue a relevant minor — business administration.
The degree program prepares students for careers in professional sports, college athletics, amateur sports, youth sports, or corporate positions with a sport-related component.
| Major Requirements for Sports Management | ||
|---|---|---|
| SMGT 152 | Fundamentals of Sports Management | 3 Cr. |
| SMGT 240 | Governance in Sports and Phys Ed | 3 Cr. |
| SMGT 333 | Management & Development of Facilities | 3 Cr. |
| SMGT 433 | Sport Law | 3 Cr. |
| SMGT 443 | Financial Aspects of Sport | 3 Cr. |
| One Course From The Following: | ||
| SMGT 343 | Sport Marketing and Social Media | 3 Cr. |
| MKT 351 | Digital Marketing | 3 Cr. |
| Two Courses From The Following: | ||
| SMGT 220 | Coaching Theory | 3 Cr. |
| SMGT 310 | Psychology of Sport | 3 Cr. |
| SMGT 320 | Sport, Society, and Ethics | 3 Cr. |
| SMGT 390 | Special Topics in Sports Management SMGT 390 must be completed as a 3 Cr. course. |
1 Cr. |
| ECON 367 | Sports Economics | 3 Cr. |
| One Course From The Following | ||
| CVA 243 | Public Speaking | 3 Cr. |
| CVA 244 | Persuasion and Advocacy | 3 Cr. |
| CVA 265 | Public Relations Principles | 3 Cr. |
| MGT 315 | Leadership and Interpersonal Skills | 3 Cr. |
| One Course From The Following: | ||
| ENT 330 | Business Planning and Venture Finance | 3 Cr. |
| MGT 310 | Managing Human Resources | 3 Cr. |
| MGT 311 | Selection, Training, and Development | 3 Cr. |
| MKT 320 | Sales Management | 3 Cr. |
| Grand Total (all courses) | 124 Cr. | |
In addition to the required courses outlined below, each student in the BSBA program is required to complete one of the following:
- A Cooperative Education experience combining full-time professional, paid work experience with academic coursework, or
- An Internship
A sports management degree can lead to a variety of careers. Our students have gone on to work as:
- City Parks and Recreation Directors
- Collegiate Athletic Directors
- Collegiate Athletic Department Personnel
- Collegiate Recreation Sports Directors
- Division I Head Coaches
- Fitness Center Owners
- Golf Course Personnel
- High School Athletic Directors
- Motor Speedway Personnel
- National Governing Body Personnel
- Professional Sport Team Business Office Personnel
- Professional Sport Team Front Office Personnel
- Researchers and Academics in Sports Management and Administration
- Special Olympics Personnel
- Sport Agency Representative
- Sport Broadcast Network Officials
- Sporting Equipment and Apparel Sales and Logistics
- Sport Marketing Professionals