COB HERO IMAGE

Sport Management

Strength in our core curriculum, combined with the flexibility of our concentrations, gives your career the endurance to go far.

97.06% placement rate from 2018-2020

What is Sport Management?

The study of sport management gives students a theoretical background of the business of sport as well as practical application opportunities to prepare them for a career in the ever-growing sport industry.  Students will gain extensive knowledge in financial trends, facility and event management, and ethical decision making that they can use in professional sports, intercollegiate athletics, or youth and community recreation

All College of Business majors begin with two core groups of courses:

Sports Management Degree Plan

The undergraduate sport management program incorporates the areas of physical education, business, and communications into its discipline. It also requires students to pursue a relevant minor —  business administration.

The degree program prepares students for careers in professional sports, college athletics, amateur sports, youth sports, or corporate positions with a sport-related component.

The undergraduate sport management program incorporates the areas of physical education, business, and communications into its discipline. It also requires students to pursue a relevant minor —  business administration.

The degree program prepares students for careers in professional sports, college athletics, amateur sports, youth sports, or corporate positions with a sport-related component.

Major Requirements (Minimum 30 Cr.)

SMGT 152 Fundamentals of Sports Management 3 Cr.
SMGT 240 Governance in Sports and Phys Ed 3 Cr.
SMGT 333 Management & Development of Facilities 3 Cr.
SMGT 433 Sport Law 3 Cr.
SMGT 443 Financial Aspects of Sport 3 Cr.
SMGT 486 Internship in Sports Management 1 Cr.

Students are required to complete 3 credits of SMGT 486 with the options to take the class twice for up to 6 credits.

 

One Course From the Following Options:

SMGT 343 Sport Marketing and Social Media 3 Cr.
MKT 351 Digital Marketing 3 Cr.

 

One Course From the Following Options:

SMGT 220 Coaching Theory 3 Cr.
SMGT 310 Psychology of Sport 3 Cr.
SMGT 320 Sport, Society and Ethics 3 Cr.
SMGT 390 Special Topics in Sports Management
SMGT 390 must be completed as a 3 Cr. course
1 Cr.
ECON 367 Sports Economics 3 Cr.

In addition to the required courses outlined below, each student in the BSBA program is required to complete one of the following:

  • Cooperative Education experience combining full-time professional, paid work experience with academic coursework, or
  • An Internship

A sport management degree can lead to a variety of careers.  Our students have gone on to work as:

  • City Parks and Recreation Directors
  • Collegiate Athletic Directors
  • Collegiate Athletic Department Personnel
  • Collegiate Recreation Sports Directors
  • Division I Head Coaches
  • Fitness Center Owners
  • Golf Course Personnel
  • High School Athletic Directors
  • Motor Speedway Personnel
  • National Governing Body Personnel
  • Professional Sport Team Business Office Personnel
  • Professional Sport Team Front Office Personnel
  • Researchers and Academics in Sport Management and Administration
  • Special Olympics Personnel
  • Sport Agency Representative
  • Sport Broadcast Network Officials
  • Sporting Equipment and Apparel Sales and Logistics
  • Sport Marketing Professionals