Marketing
Valparaiso University’s College of Business offers more than theoretical knowledge; students graduate with practical experience that makes them highly desirable in even the most competitive job markets. Marketing majors at Valpo participate in real-world marketing projects, conducting team research and developing strategies for Valparaiso and nearby communities, businesses and organizations, and departments of the University.
All College of Business majors begin with two core groups of courses:
- The General Education Core (56 credits)
- The Business Core (38 credits)
The major requirements ensure students have a thorough grounding in accounting and quantitative methods.
| Major Requirements for Marketing | ||
|---|---|---|
| BAN 340 | Statistics for Decision Making | 3 Cr. |
| MKT 310 | Marketing & Research | 3 Cr. |
| MKT 320 | Sales Management | 3 Cr. |
| MKT 330 | Buyer Behavior | 3 Cr. |
| MKT 470 | Marketing Strategy & Policy | 3 Cr. |
| Free Electives (Students must reach 124 Cr. to graduate.) | 3-4 Cr. | |
| International Business Requirement | ||
| MKT 430 | International Marketing | 3 Cr. |
| Total | 18 Cr. | |
| Major Field Requirement | Two non-core business courses numbered above 300 | 6 Cr. |
| Grand Total (all courses) | 124 Cr. | |
In addition to the required courses outlined below, each student in the program is required to complete one of the following:
- A Cooperative Education experience combining full-time professional, paid work experience with academic coursework, or
- An Internship
Create a Better World
Catalina Roldan, a junior marketing major, used her creativity to fight homelessness while a digital marketing intern with the Porter County Community Foundation.