Class Help Page: Marketing 310: Marketing Research, Spring 2009
ABI Inform (a must-use database): This database contains many full text articles from hundreds of journals dating back to the 1970s. [more...] Business Source Premier: This database contains full text articles back to 1990 and in addition to many article abstracts. For company information, click on the "Company Profiles" tab in the green bar at the top of the database [more...] Academic Search Premier: This is a more general databases that includes business information (as well as articles on almost every subject). You may find enough information in ABI and Business Source Premier without using this source. [more...] Yahoo! Finance: This freely available website has a plethora of valuable financial information, both current and historical Edgar: government website of filings by public companies LexisNexis Academic: This is a completely full text database and includes many well known national and international newspapers, including the New York Times. [more...] More business sources... If you already have a journal title, use JournaLocator to determine if VU has a subscription.
Online -- Selected Reference Resources Statistical Sites on the World Wide Web (U.S. Dept. of Labor) American FactFinder (U.S. Census information) Print -- Christopher Center Reference Stacks, 2nd floor Encyclopedia of business ethics and society Ref. HF5387 .E53 2008 vol. 1-5 ("This Encyclopedia spans the relationships among business, ethics, and society by including more than 800 entries that feature broad coverage of corporate social responsibility, the obligation of companies to various stakeholder groups, the contribution of business to society and culture, and the relationship between organizations and the quality of the environment."- from the publisher's website)
The 2008 Survey of Buying Power is now an online source requiring a paid subscription for access. VU does not subscribe to this database, but we do have access to the 2005 Survey of Buying Power (it was not published in 2006 or 2007). Here is the citation for the 2005 version (it's 102 pages): CBSA and Media Market Totals. (2005, January). Sales and Marketing Management: 2005 SURVEY OF BUYING POWER AND MEDIA MARKETS,61-100,102-163.
GALILEO - VU Libraries' Catalog resources available at VU libraries [more...] Library of Congress Classification System [tips]
Library of Congress Subject Headings
(can be used to search Galileo and WorldCat) WorldCat resources available for loan from other libraries worldwide [more...]
Business, Economics, & Finance WWW page http://www.valpo.edu/library/www/bef.html BEOnline Plus: The Library of Congress's list of useful business/economics websites http://www.loc.gov/rr/business/beonline/
MLA Handbook for Writers of Research Papers, 6th edition. LB 2369 .G53 2003 Publication Manual of the American Psychological Association, 5th edition. BF 76.7 .P83 2001 A Manual for Writers of Term Papers, Theses, and Dissertations, 6th edition. (Chicago/ Turabian style) LB 2369 .T8 1996 Citing Resources http://www.valpo.edu/library/citing.html |
Librarian for Business General library help Search Strategies --Keyword
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